Privacy Policy

This policy exclusively pertains to the information gathered by our company through the use of its Services, encompassing email, text, and other electronic communications associated with said Services. We reserve the right to modify this policy periodically, and your continued utilization of our Services following any such changes will be considered as your acceptance of the revised terms. We encourage you to review the policy at regular intervals for any updates.

The information we collect and how we use it

Limerr (“Limerr,” the “Company,” “we,” “us,” and “our”) collects several types of information from and about users of our Services, including:

• Personal Information (“PI”): Personal Information refers to any information that can be associated with a specific person and could be used to identify that individual, either from the data itself or from the data and other information that we have or may have access to. We do not consider personal information to include data that has been anonymized or aggregated in such a way that it can no longer be used to identify a specific person, whether in combination with other information or otherwise.
• Information about Your Internet Connection and Usage Details: We collect information about your internet connection, the devices you use to access our Services, and your usage details.
• We collect this information directly from you when you provide it to us, or automatically as you navigate through our Services. Automatic information collection may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

Information You Provide to Us

We value the information you provide to us and use it for various purposes to enhance your overall experience with our Services. Here’s how we use the information:

• When you create an account with us, we collect certain details from you, including your full name, email address, postal code, password, and any other information you choose to provide, such as your gender, timezone, language, mobile phone number, and website. Your profile picture, if you choose to upload one, will be publicly displayed as part of your account profile. Additionally, you have the option to sign in to our Services using third-party sign-in services like Facebook and Google Plus. If you choose to do so, we will retrieve and store the information made available to us by you through these sign-in services to facilitate your account setup and usage.
• When you interact with our Services, you may provide various types of information, which we refer to as “Your Content.” This includes reviews, photographs, comments, lists, details of your followers and the users you follow, information about current and past restaurant reservations, food ordering and search history, favorite restaurants, special restaurant requests, contact information of people you add to or notify of your restaurant reservations, names, and other details you provide on your account profile. Please be aware that any content you share on our Services, including public posts, may be visible to other users and the wider audience, so exercise caution while revealing sensitive information.
• When you make reservations or purchases through our Services, we collect and store information to fulfill your requests. This may include your phone number, address, email, billing information, and credit or payment card details. To process these transactions, we may share this information with third-party service providers, including PCI compliant payment gateway processors, who assist in handling and fulfilling your requests securely. Rest assured, when you provide credit or payment card information, we use industry standard encryption technologies to safeguard the data, ensuring its protection. Additionally, if you write reviews about businesses with which you transact through our Services, we may publicly display the relevant transaction information associated with those businesses to enhance the transparency and credibility of the reviews.
• When you communicate with other users or merchants through our Services, participate in surveys, ratings, reviews, polls, sweepstakes, contests, or promotion schemes, and request certain features like newsletters, updates, or other products, we collect and store the information exchanged during these interactions. This allows us to improve our Services, tailor content to your preferences, and provide you with relevant offers and opportunities. We respect the privacy of your communications and use this information only in accordance with our Privacy Policy.
• When you provide information such as ratings, reviews, tips, photos, comments, likes, bookmarks, friends, lists, etc., to be published or displayed on publicly accessible areas of our Services, or transmitted to other users or third-parties (referred to as “User Contributions”), you acknowledge that these contributions are made at your own risk. While we take measures to limit access to certain pages and allow you to set privacy settings through your account profile, no security measures can be considered perfect or impenetrable. It’s important to be cautious when sharing User Contributions, as we cannot control the actions of other users with whom you may choose to share this information. Therefore, we cannot guarantee that your User Contributions will not be viewed by unauthorized persons. We reserve the right to display this information on our Services, share it with businesses, and further distribute it to a wider audience through third-party sites and services. Consequently, it’s essential to exercise discretion when posting sensitive details about yourself or others in such public forums.
• If you request a friend to join and connect with you on the Services under invite/refer a friend feature, we will use your friend’s contact information to process your request.

Information We Collect Through Automatic Data Collection Technologies

We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services, and about your use of the Services, even if you use the Services without registering or logging in.

• Personal Information: Details of your use of our Services, including traffic data, timezone, language, location data, logs and other communication data and the resources that you access and use on or through our Services.that also includes Information about your computer, Internet connection and mobile device, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type etc.), device type, device’s unique device identifier, mobile network information and the device’s telephone number. Our applications also may access metadata and other information associated with other files stored on your mobile device. This may include, for example, photographs, audio and video clips, personal contacts and address book information.
• Device Information: Unique mobile device identifier (Device token, UDID or other identification information related to device), if you’re using our Services on a mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Our advertising devision may use device identifier to track your use of our applications, track the number of advertisements displayed, measure advertising performance and display advertisements that are more relevant to you. Analytics companies may use mobile device IDs to track your usage of our applications.
• Your activity: Information about your activity on the Services, such as your search queries, realtime location as permitted by you, comments, domain names, search results selected, number of clicks, pages viewed and the order of those pages, how long you visited our Services, the date and time you used the Services, error logs, and other similar information.
• Our Applications: If you use the Limerr or its partner’s application, Limerr may collect information about the presence and/ or absence and/ or details pertaining to other applications on your mobile phone. We may also colleact last web pages you visited before visiting our website including duration of online/offline status in application. The applications we gather information for, may vary across categories including, without limitation, shopping, fashion, food and travel. This will help us understand you and your preferences better and enable Limerr to provide you with a personalized experience.
• Your Location: When you use one of our location-enabled services (for example, when you access Services from a mobile device), we may collect and process information about your mobile device’s GPS location (including the latitude, longitude or altitude of your mobile device) and the time the location information is recorded to customize the Services with location-based information and features (for example, to inform you about restaurants in your area or applicable promotions). Some of these services require your personal data for the feature to work and we may associate location data with your device ID and other information we hold about you. We keep this data for no longer than is reasonably necessary for providing services to you. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling the GPS or other location-tracking functions on your device, provided your device allows you to do this. See your device manufacturer’s instructions for further details.
• Partners: We may gather information about you from third parties, such as partners, marketers, third-party websites, and researchers, and combine that information with data we collect from or about you. This allows us to enhance the functionality of our Services, provide personalized experiences, and improve the quality of our offerings. Please be reassured that any such data collection will be conducted in compliance with this Privacy Policy. We value your privacy and are committed to safeguarding your personal information in accordance with applicable laws and regulations.
• Analytics Tools: We may anonymize and/or de-identify information collected from you through the Services or via other means, including through the use of third-party web analytic tools(Google Anaylytics, HotJar) as described below. As a result, our use and disclosure of aggregated and/or de-identified information is not restricted by this Privacy Policy, and such data may be used and disclosed to others without limitation. When information is anonymized or de-identified, it no longer contains personal identifiers and cannot be linked back to individual users. This allows us to use the data for various purposes, including research, analysis, and improving our Services, without compromising your privacy.
• Cookies and Other Electronic Tools: We and our partner third parties utilize various technologies such as cookies, pixel tags, web beacons, mobile device IDs, and “flash cookies” to collect and store information regarding your use of our Services and third-party websites. Cookies are small text files stored on your computer that enable us to recognize you, store preferences, deliver personalized content and advertising, conduct research and analytics, track your use of our Services, and assist with security and administrative functions. These cookies may be persistent or temporary, lasting only during your session. Pixel tags, also known as web beacons or clear GIFs, are tiny graphics with unique identifiers embedded invisibly on webpages, online ads, or emails. They help count and track activity on webpages or measure ad impressions and clicks. We use pixel tags to gauge the popularity of our pages, features, and services, and to track email open rates and other analytics.
• Social media: We may collect, process, and store your user ID associated with any social media account (e.g., Facebook or Google) that you use to sign in or connect with our Services. By signing in or connecting your social media account with our Services, you give consent to our collection, storage, and use of the information available to us through the social media interface, in line with this Privacy Policy. This information may include data you have made public on your social media account, information shared with us by the social media service, or details disclosed during the sign-in process. To learn more about how your social media provider shares information when you connect your account, please refer to their privacy policy and help center.

How we use the information we collect

We use the information we collect from and about you for a variety of purposes, including to:

• Understanding our users: Analyzing how our users interact with our Services, what features they prefer, and how they utilize them to improve our offerings and personalize content to their interests.
• Improving our Services: Enhancing the content and features of our Services to provide a better user experience and make special offers that cater to individual preferences.
• Administering and troubleshooting: Managing the operation of our Services and diagnosing technical issues to ensure smooth functioning.
• Sending communications: Sending you communications that you have requested, or that may be of interest to you, through various modes of communication such as emails, courier, registered post, telephone calls, etc. Additionally, we may share your preferences or Services availed with your network followers on Limerr for marketing and promotional purposes.
• Facilitating user interactions: Sending you questions from other users that you may be able to answer, particularly if you have registered with Limerr.
• Personalized advertising: Displaying advertisements that are relevant to you based on your preferences and interactions with our Services.
• Data analysis and research: Generating reports and conducting research on our user base and Service usage patterns to gain insights and improve our Services.
• Administering contests and sweepstakes: Managing and overseeing contests and sweepstakes run on our platform.
• Providing customer support: Assisting you with any queries or issues you may have while using our Services.
• Policy communication: Providing you with information and policies related to your account and our Services.
• Contractual obligations: Fulfilling our obligations and enforcing our rights arising from any contracts between you and us, including billing and collection.
• Notifying about changes: Informing you about any changes or updates to our Services.
• Interactive features: Allowing you to participate in interactive features available through our Services.
• Other purposes: Utilizing your information for any other specific purposes mentioned at the time of data collection or for which you provide your consent.
• Consent-based activities: Utilizing your information for any other purpose with your explicit consent.
• Third party Services: We may use your information to contact you regarding our own and third-party goods and services that we believe may be of interest to you. If you prefer not to receive such communications, you can indicate your preference by checking the relevant box on the data collection form or adjusting your user preferences in your account profile.
• Advertise: we may utilize the information we have collected from you to facilitate the display of advertisements to specific target audiences of our advertisers or service providers. While we do not disclose your personal information for these purposes without your consent, if you click on or interact with an advertisement, the advertiser may assume that you meet its target criteria.

Your privacy is important to us, and we respect your choices regarding the use of your information for marketing purposes. If you have any concerns or wish to update your preferences at any time, please feel free to manage your account settings accordingly.

Please be assured that we handle your information with care and in accordance with this Privacy Policy. If you have any concerns or questions about how your information is used, please feel free to reach out to us.

How we share the information we collect

We may disclose personal information that we collect or you provide, as described in this privacy policy, in the following ways:

General Information Disclosures

• Restaurant owners, contractors, advertisers, and other third-party service providers: We may share your information with these parties to support our business operations, such as restaurant reservations and delivery services. They are obligated by contract to keep your personal information confidential and use it only for the purposes we disclose to them.
• Third-party marketing: If you have consented to receive promotional updates, we may share your information with third parties to market their products or services to you. These third parties are required to keep your personal information confidential and use it only for the purposes we specify.
• Outside vendors: We may use outside vendors for various purposes, such as sending communications, providing voice recognition services, analyzing service usage, and processing payments. We share information with these vendors only to enable them to perform their services on our behalf.
• Investigating illegal activities or ensuring safety: We may share your information when we have a good faith belief that it is reasonably necessary to investigate, prevent, or take action regarding possible illegal activities or to comply with legal processes. We may also share your information to address threats to physical safety, violations of our Privacy Policy or Terms of Service, or violations of third-party rights.
• Social media features: If you interact with social media features on our Services, such as the Facebook Like button or use your social media credentials to log in or post content, these features may collect information about your use of the Services and post information about your activities on the social media service. Your interactions with social media companies are governed by their privacy policies.
• Enforcing agreements: We may share your information to enforce our Terms of Use and other agreements, including for billing and collection purposes.
• Fraud protection and credit risk reduction: We may share your information with companies and organizations for the purposes of fraud protection and credit risk reduction.
• With your consent: In any other circumstances where we have your consent, we may share your information accordingly

Information Shared with Partner businesses like Restaurents

• When you make a restaurant reservation or place an online food order through our Services, we collect your information and share it with the restaurants you choose to reserve. This is done to facilitate your reservation and order processing, similar to how it would be if you made the reservation or order directly with the restaurant.
• If you provide a mobile phone number, the restaurants or Limerr may send you text messages regarding the status of your reservation or food order delivery. Some restaurants may also require you to provide credit or debit card information to secure your reservation.
• When you make a reservation or food order through our Services and make a payment to a restaurant, we may also share additional information with the restaurant. This may include information about your dining preferences, history, or data collected from third parties.
• Please be aware that any information you choose to share with a restaurant during the reservation or payment process may be used by the restaurant for its own purposes. We do not control the privacy practices of restaurants. If you want to learn about the privacy practices of a specific restaurant, please contact them directly.
• To use certain of our Services, such as to make payments to certain restaurants, we may require credit or debit card account information. By submitting your credit or debit card account information through our Services, you expressly consent to the sharing of your information with restaurants, third-party payment processors, and other third-party service providers (including but not limited to vendors who provide fraud detection services to us and other third parties), and you further agree to the following terms:
  • When you use a credit or debit card to secure a reservation through our Sites, we provide your credit or debit card account information (including card number and expiration date) to our third-party payment service providers and the applicable restaurant.
  • When you initially provide your credit or debit card account information through our Services in order to use our restaurant payment services, we provide your credit or debit card account information to our third-party payment service providers. As explained in our Terms of Use, these third parties may store your credit or debit card account information so you can use our restaurant payment services through our Services in the future.
  • For information about the security of your credit or debit card account information, see the “Security” section below.

Merchant Privacy Policy:

1. Ownership: Merchant Data, Customer Data & Intellectual Property

1.1. Ownership of Intellectual Property: The rights, title, interest, copyright, and other worldwide Intellectual Property Rights pertaining to the Hardware, Services, and Professional Services, including all derivatives, updates, modifications, upgrades, enhancements, extensions, or improvements thereof, as well as any new features, functionality, applications, or services provided under this Agreement by or on behalf of Limerr (and/or its licensors), shall unequivocally remain vested in Limerr (and/or its licensors). Merchant is encouraged to provide voluntary Feedback at any time. By doing so, Merchant irrevocably assigns and agrees to assign any and all right, title, interest, and other worldwide Intellectual Property Rights in and to the Feedback to Limerr, Inc. Merchant acknowledges that Limerr has the unrestricted right to use, disclose, reproduce, and exploit any and all Feedback provided by Merchant or any Employee pertaining to the Services, at Limerr’s sole discretion, without any obligation or restriction. All rights not explicitly granted herein are reserved by Limerr.

1.2. Merchant Data and License: Merchant retains ownership of all Merchant Data. In connection with the Services, Merchant grants Limerr a non-exclusive, royalty-free, fully paid up, and worldwide license to use, copy, modify (including creating derivative works), display, and transmit Merchant Data. This license extends to the development of potential offerings or future Services under consideration by Limerr, whether independently developed or through third parties. Merchant is solely responsible for the accuracy, quality, content, and legality (including compliance with Applicable Law and Rules) of Merchant Data, as well as any transfer and use of such data outside of the Services. Merchant represents, warrants, and affirms that it possesses all necessary rights to upload Merchant Data to the Services and to permit its use or sharing by Limerr as needed. Merchant shall not upload or store any data or materials violating the terms of this Section.

1.3. Customer Data: Both Limerr and Merchant will collect, store, and use Customer Data during the provision of Services. If Merchant’s use of Customer Data extends beyond the scope defined in this Agreement or within Limerr’s Privacy Statement, Merchant must establish additional controls (such as notice and consent) and governance for such usage. Each party shall use Customer Data in accordance with Applicable Law and Rules.

1.4. Anonymized and Aggregated Data: Notwithstanding any contrary provision, Limerr has the right to generate anonymized or aggregated data from Merchant Data, Customer Data, and Personal Information. Such data will not identify Merchant, users, Employees, or any other individuals. This anonymized or aggregated data may be used lawfully, including the compilation, distribution, and publication of anonymous statistical or analytical data concerning Hardware or Services performance, development of new Services or Hardware, and other purposes. Upon creation, Limerr shall retain all Intellectual Property Rights in and to such data, without any obligation to Merchant or restrictions.

1.5. Use of Merchant Marks: Merchant grants Limerr a nonexclusive, royalty-free license to use and display Merchant’s Marks on its website, marketing materials, and public disclosures, solely to identify Merchant as a customer of Limerr. Limerr gains no rights to the Merchant Marks beyond this limited use, and Merchant retains full ownership.

2. Data Privacy & Security

2.1. Processing of Personal Information: Both parties acknowledge that the processing of Personal Information belonging to Merchant, Merchant’s Employees, and Customers is an integral part of the Services. For Personal Information processing covered by this Agreement, the provisions outlined in the Merchant Data Processing Addendum are incorporated by reference and form an integral part of this Agreement.

2.2. Roles in Personal Information Processing: In certain instances, Limerr will act as a Processor and process Personal Information on your behalf. This includes the processing of (i) Personal Information of Merchant Employees for services related to Employee management and administration on behalf of the Merchant, and (ii) Personal Information of guests for specific Services allowing the Merchant to directly communicate with and provide offerings to Customers, such as loyalty programs, gift cards, and marketing initiatives. Further details regarding each party’s responsibilities can be found within the Merchant Data Processing Addendum.

2.3. Security Controls and Obligations: Each party is responsible for implementing and maintaining suitable technical, organizational, and administrative security controls to protect Personal Information and other data associated with their respective obligations under this Agreement and the provision of Services. This encompasses measures like access controls and preventing improper disclosure of Personal Information or other data collected as part of the Services. This obligation does not diminish Merchant’s duties in complying with any security measures mandated by Applicable Data Protection Laws.

2.4. Security Incident Management: If either party (directly or through a third party) identifies or becomes aware of a Security Incident, the discovering party shall promptly notify the other party and take necessary actions to address any non-compliance with this Agreement. This includes adhering to the Agreement’s relevant requirements and cooperating with the investigation of the Security Incident. If a Security Incident is attributed to the actions or omissions of the Merchant, the Merchant shall assume all costs related to addressing the incident and fulfilling its legal obligations under the Applicable Data Protection Laws.

2.5. Right to Audit and Cooperation: As part of this Agreement, Limerr reserves the right, with reasonable notice, to conduct an audit of Merchant’s facilities, systems, and personnel to verify compliance with the provisions outlined in this section, especially when there is a reasonable suspicion of a breach or potential breach. The Merchant commits to providing full cooperation to Limerr and its representatives during such audits.

Email/SMS/Push Communication choices

When you sign up for an account, you are choosing to receive emails from Limerr and its restaurant partners’ businesses. You have the option to log in and manage your email preferences, and you can follow the “unsubscribe” instructions in commercial email messages. However, please be aware that you cannot opt out of receiving order status-related communication and certain administrative, service, or legal policy emails from Limerr. These communications are essential for providing you with the best service and keeping you informed about your orders and account activities.

Security: How we protect your information

We have taken appropriate measures to ensure the security of your information and prevent unauthorized access. These measures include physical, electronic, and managerial procedures designed to safeguard your data and consider the sensitivity of the information we collect. We adhere to industry standards to protect personal information during transmission and storage. Our third-party service providers, including payment gateway and processing services, are validated as compliant with the Payment Card Industry Data Security Standard (PCI DSS).

However, we cannot guarantee absolute security, and we are not liable for any disclosure of your information resulting from transmission errors, unauthorized access by third parties, or other unforeseen causes beyond our control. It is important for you to play a role in keeping your personal information secure by not sharing your account user name, password, or other security information with anyone. If we receive instructions using your account credentials, we will assume that you have authorized those instructions.

Accessing & correcting your personal information

We are committed to accurately recording the personal information you provide to us and updating it as needed. We encourage you to review, update, and correct your personal information maintained by us. If any of the information is inaccurate, incomplete, or irrelevant for legitimate purposes, or if it is being processed in violation of applicable legal requirements, you may request that we delete or rectify such information.

Please note that your rights to review, update, correct, and delete your personal information may be limited in certain circumstances, subject to the laws of your jurisdiction. We may deny your requests if they are abusive or unreasonably excessive, if fulfilling them would encroach upon the rights or safety of others, or if the information pertains to existing or anticipated legal proceedings between you and us, or it could prejudice ongoing negotiations or investigations of possible unlawful activities.

Additionally, your right to review, update, correct, and delete your information may be subject to our records retention policies and applicable laws, including any statutory retention requirements. We will make reasonable efforts to comply with your requests within the bounds of the law and our policies.

Reviewing, changing or deleting personal information

If you wish to review, modify, or delete the personal information we have collected from you, or if you want to permanently delete your account under GDPR or your country’s Privacy Law, please use the “Contact Us” link located at the bottom of every page or contact our Data Protection Officer (DPO).

It’s important to note that if you delete your User Contributions from our websites, copies of your User Contributions may still be visible in cached and archived pages, or they might have been copied or stored by other users of our websites. It is essential to understand that proper access and use of information provided on our websites, including User Contributions, are governed by our Terms of Use. Please ensure you familiarize yourself with our Terms of Use for a complete understanding of how your User Contributions are handled.

Third party policy

The Services may involve third-party features that could lead to the collection, processing, or sharing of information about you, depending on the specific feature. However, it’s essential to understand that we are not responsible for the content or privacy practices of other websites or services that may be linked on our platform. We do not endorse or make any representations about third-party websites or services.

Please note that our Privacy Policy does not cover the information you choose to provide to or that is collected by these third parties. We strongly encourage you to read the privacy policies of such third parties before engaging with their websites or services to ensure you understand how your information will be handled. It’s essential to be informed and make your own decisions about sharing your information with third parties. Your use of third-party websites or services is entirely at your own risk.

Amendmens to this privacy policy

We retain the right to update and modify this Privacy Policy periodically to accommodate changes in the law, our data collection and use practices, the features of our services, or technological advancements. We advise you to check this page regularly for any updates. Your use of the information we collect is subject to the Privacy Policy in effect at the time such information is used.

In the event of any significant changes to this Privacy Policy, we will post those changes on this page. We urge you to review these updates carefully. By continuing to use the Services after any changes to this Privacy Policy have been posted, you are giving your consent and acceptance of the revised terms.

Company’s Contact Details

If you have any queries relating to the processing/ usage of information provided by you or our Privacy Policy, you may email our officer at [email protected] or write to us at the following address.

Limerr Technologies Pvt. Ltd.

Corporate Office: 5th Floor, Darshanam Oxypark, Vasna-Bhayali Main Road, Vadodara – 390007, India